{"id":282,"date":"2022-08-05T14:53:00","date_gmt":"2022-08-05T14:53:00","guid":{"rendered":"https:\/\/www.socialforaction.com\/blog\/?p=282"},"modified":"2022-09-25T14:54:10","modified_gmt":"2022-09-25T14:54:10","slug":"how-to-write-crowdfunding-campaign-that-gets-funded","status":"publish","type":"post","link":"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/","title":{"rendered":"How To Write A Crowdfunding Campaign That Gets Funded"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #222222;color:#222222\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #222222;color:#222222\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#what-is-crowdfunding-campaign\" title=\"What Is Crowdfunding Campaign\">What Is Crowdfunding Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#how-to-write-a-crowdfunding-campaign-that-gets-funded\" title=\"How to Write A Crowdfunding Campaign That Gets Funded\">How to Write A Crowdfunding Campaign That Gets Funded<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#what-are-rules-for-a-successful-crowdfunding-campaign\" title=\"What Are Rules For A Successful Crowdfunding Campaign?\">What Are Rules For A Successful Crowdfunding Campaign?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#1-do-your-research\" title=\"1. Do Your Research\">1. Do Your Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#2-choose-the-right-platform\" title=\"2. Choose The Right Platform\">2. Choose The Right Platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#3-offer-more-than-just-an-idea\" title=\"3. Offer More Than Just An Idea\">3. Offer More Than Just An Idea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#4-know-your-target-audience\" title=\"4. Know Your Target Audience\">4. Know Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#5-create-marketing-materials\" title=\"5. Create Marketing Materials\">5. Create Marketing Materials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#6-set-goals\" title=\"6. Set Goals\">6. Set Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#7-make-the-reward-worthwhile\" title=\"7. Make The Reward Worthwhile\">7. Make The Reward Worthwhile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#8-get-personal\" title=\"8. Get Personal\">8. Get Personal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#9-spread-the-word\" title=\"9. Spread The Word\">9. Spread The Word<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#10-communicate-openly\" title=\"10. Communicate Openly\">10. Communicate Openly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#11-accept-feedback\" title=\"11. Accept Feedback\">11. Accept Feedback<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#12-follow-through-on-your-promises\" title=\"12. Follow Through On Your Promises\">12. Follow Through On Your Promises<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#what-is-an-example-of-successful-crowdfunding\" title=\"What Is An Example Of Successful Crowdfunding?\">What Is An Example Of Successful Crowdfunding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#the-bottom-line\" title=\"The Bottom Line\">The Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.socialforaction.com\/blog\/how-to-write-crowdfunding-campaign-that-gets-funded\/#raise-money-for-any-cause\" title=\"Raise Money For Any Cause\">Raise Money For Any Cause<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-crowdfunding-campaign\"><\/span>What Is Crowdfunding Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At a basic level, crowdfunding is lots of people \u2013 the crowd \u2013 putting in money to support a project. It could be for something as diverse as a trip to a sports competition or to raise money for a medical emergency. In some cases, the funders do so as an altruistic donation, while in other cases, they get rewards, equity in the company who raised the money, and more.<\/p>\n\n\n\n<p>In most crowdfunding campaigns on Social For Action, you will see a goal amount, which is how much money you want to raise, how much money has been raised so far (you will see a visual indication like a progress bar and a number in most cases), how many people backed the crowdfunding campaign and how much time is left for the campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-write-a-crowdfunding-campaign-that-gets-funded\"><\/span>How to Write A Crowdfunding Campaign That Gets Funded<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Want to succeed with your fundraising?! Then you need to pick the right ideas!<\/p>\n\n\n\n<p>Doing charitable work is available to all, so don\u2019t be put off by the fact that you are unable to do some of the suggestions on this list. Some of the biggest fundraising drives have been those that take very little effort (the ice bucket challenge is a great example) but are fun and can be done by anyone regardless of physical ability.<\/p>\n\n\n\n<p>Online Donation Campaign (Crowdfunding):<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For most groups and causes this would be the first recommended fundraising idea.<\/li><li>It is without a doubt the simplest and quickest method of raising funds!<\/li><li>Signup and setup an Online Donation page on SFA Crowdfunding platform.<\/li><li>Write a killer fundraising request pitch. That connects readers emotionally to your cause.<\/li><li>They must feel MOVED by your cause and trust that they&#8217;ll be making a difference by donating.<\/li><li>Include a Video (and some great images). Stats have shown that videos greatly increase your crowdfunding success.<\/li><\/ul>\n\n\n\n<p>Make sure that it&#8217;s short, sharp, and once again connects emotionally.<\/p>\n\n\n\n<p>And then you must PROMOTE effectively. The more eyeballs on your fundraising page, the more donations you shall receive!&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-rules-for-a-successful-crowdfunding-campaign\"><\/span>What Are Rules For A Successful Crowdfunding Campaign?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you want your crowdfunding campaign to avoid a similar fate, these 12 keys can help you establish and market your new personal project or business venture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-do-your-research\"><\/span>1. Do Your Research<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you even start your crowdfunding campaign,do your research. This doesn&#8217;t mean exploring your product or idea (that should already have been done!): It means researching everything you need to know about crowdfunding, to mine for more success strategies. Not only should you know how to run a successful campaign, you should be aware of all the rules and regulations surrounding this funding source.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-choose-the-right-platform\"><\/span>2. Choose The Right Platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are a lot of different crowdfunding platforms out there. While some are general, others are specific to particular industries and niches. Consider your project parameters and do your research to find the platform best suited to what you&#8217;re offering. Remember that the right platform will help you connect to your target market and potential investors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-offer-more-than-just-an-idea\"><\/span>3. Offer More Than Just An Idea<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you&#8217;re ready to start your campaign, have more than just an idea in hand. Some projects don&#8217;t involve a physical product; if yours does, have a working prototype you can show off as an example to potential investors. Even the famed Star Citizen video game, which broke crowdfunding records despite not having even been coded yet, had more to show than just the promise of the world&#8217;s most anticipated, cutting-edge video game.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-know-your-target-audience\"><\/span>4. Know Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before you create any marketing materials or post your campaign live, do the research necessary to become familiar with your target audience. Sit down and write out what it is that that audience wants. You can&#8217;t just assume you know what that is; you need to do actual research and gather real data to help you become more familiar with those you are targeting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5-create-marketing-materials\"><\/span>5. Create Marketing Materials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you know who your target audience is and what they want, create high-quality print and web marketing materials. You don&#8217;t need to copy the videos or fliers of another company &#8212; you should personalize materials to yourself and your message. But avoid tacky, cheesy pieces unless they what truly fit with your project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6-set-goals\"><\/span>6. Set Goals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When starting a crowdfunding campaign, set goals. Not only should you decide beforehand what your total fund-raising goal is, you should also specify time line goals, production goals and any other ones needed to keep your project moving forward.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7-make-the-reward-worthwhile\"><\/span>7. Make The Reward Worthwhile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While you&#8217;re not required to reward your investors, offering something in return for their support makes for a more successful campaign. Make sure that any reward you offer is worthwhile, as well. A hand-written thank-you note is nice, but it won&#8217;t likely motivate people to invest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8-get-personal\"><\/span>8. Get Personal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Whether your project is personal or is a new business venture, get personal in your message to investors. When people feel that they know you, they&#8217;ll feel more comfortable with, and trust in, your goals. Opening up about yourself and your situation is a great way to help your campaign see more success. Keep in mind that it is possible to overshare, though.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9-spread-the-word\"><\/span>9. Spread The Word<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once you&#8217;ve published your crowdfunding campaign, start spreading the word. Share your campaign on social media, with family and friends, on blogs and anywhere else where you can get it out there. The wider your reach, the more potential you have for investors to see it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10-communicate-openly\"><\/span>10. Communicate Openly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Communicate with your investors throughout the entire process. This also helps to build trust. While you don&#8217;t need to tell them every detail, be as open and transparent as possible. Don&#8217;t just pitch them or try to sell to them, either; people know when they&#8217;re hearing hot air.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11-accept-feedback\"><\/span>11. Accept Feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Feedback, although frustrating at times, is extremely important for you to make progress &#8212; especially if you&#8217;re working on a product. The more feedback you receive, the better you&#8217;ll be able to tell where your pain points are and make a plan to improve the final product so it&#8217;s ready to go into production.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12-follow-through-on-your-promises\"><\/span>12. Follow Through On Your Promises<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don&#8217;t forget any of the promises you&#8217;ve made during your campaign, whether they were to your entire investor group or certain individuals. If you follow through on your promises, you&#8217;ll not only build credibility for any future projects, you&#8217;ll also avoid disappointing your investors.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-is-an-example-of-successful-crowdfunding\"><\/span>What Is An Example Of Successful Crowdfunding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>\u200b<\/strong>Crowdfunding is about storytelling, communication, technology and consumer behaviour coming together. It\u2019s not the amount of money raised that\u2019s important but the impact that it creates. India has several success stories of crowdfunding. We bring to you some of the most unique ones.<\/p>\n\n\n\n<p>For Mark Dharmai, an international para badminton player and World No. 3 in Men\u2019s doubles and Mixed doubles category, it was a dream to win a gold for his country. But being a fisherman\u2019s son, he had limited resources to fund his coaching, travel, etc. A campaign on crowdfunding platform Fuel A Dream helped him raise close to Rs 8 lakh. It also increased his popularity and got him a chance to do a TV commercial for Brooke bond. Plus, he was selected for ASIAD and invited for TED Talk.<\/p>\n\n\n\n<p>One of the early success stories of modern day crowdfunding in India is of Adhitya Iyer, author of The Great Indian Obsession: The Untold Story of India\u2019s Engineers. Back in 2014, Iyer started a campaign on Kickstarter to fund the book he wished to write on India\u2019s obsession with engineers. Himself an engineer, Iyer had realised there were many more like him, working in a field that wasn\u2019t their true calling. \u201cCrowdfunding was unheard of in India back then. Yet, my campaign received $14,000 as funds. The biggest advantage of crowdfunding is that it\u2019s a great marketing tool. Even before my book was published, there were people who knew about it and wanted to buy it,\u201d says Iyer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-bottom-line\"><\/span>The Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Public donations are one of the most important avenues of fundraising for an NGO\/Individual. Once they are mobilised, the masses have the capability to support a social cause with all the wherewithal necessary to achieve social transformation. However, today\u2019s busy lifestyles make it difficult for people to find the time, the opportunity, or the inclination to give back to society. Therefore, as a public spirited citizen, you must not only donate to NGO fundraising on your own, but also initiate fundraising activities for NGOs in India.<\/p>\n\n\n\n<p>The internet is the easiest and most accessible means of raising funds and attention for a cause. To start, talk about initiatives with friends and family, to let them know about causes, social issues, and outreach programs. This can be the stepping stone for contributions in terms of cash and other resources. Use their social network to expand the message to new horizons. With persistence, every persona can reach hundreds of like-minded individuals on the internet, due to the massive reach of social media platforms. Use online assets such as your Facebook\/Twitter profile, local websites, and video shot during campaign programs to demonstrate change. Crowdsourcing websites such as SocialForAction.com allow small, incremental donations that can go a long way in funding a school, a hospital, or access to any other essential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"raise-money-for-any-cause\"><\/span>Raise Money For Any Cause<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.socialforaction.com\/\">Social For Aaction<\/a> believes in the power to make someone smile, to save someone&#8217;s life, to foster brilliant ideas, to make a social change and to be the impact you want to make in the world.<\/p>\n\n\n\n<p>Social For Aaction has built an easy-to-use platform to transform individuals and non-profit giving sector. We offer the best online tools to mobilize the crowd towards great ideas and projects and get good things done fast.<\/p>\n\n\n\n<p>Making an impact by working together!<a href=\"https:\/\/www.socialforaction.com\/register\">Start your fundraising journey today<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is Crowdfunding Campaign At a basic level, crowdfunding is lots of people \u2013 the crowd \u2013 putting in money to support a project. It could be for something as diverse as a trip to a sports competition or to raise money for a medical emergency. In some cases, the funders do so as an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crowdfunding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Write A Crowdfunding Campaign That Gets Funded | Social For Action<\/title>\n<meta name=\"description\" content=\"Want to succeed with your fundraising? 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